Hype

Author's Note: This will not be a post about myself, despite the title. 

When something is hyped to a person (a hypee), they experience one of two responses: excitement or apathy. People who get excited either share and partake of the hype, becoming more and more excited for the hyped thing, while hyping it to others. People who are apathetic won't care about hype. As a matter of fact, it will most likely bother them and cause them to foster ill feeling towards it. 

When something hyped is experienced by a hypee, there are two reactions for each category of hypee, based off of the quality of the hyped item. Let's explore. 

Exited hypees: 

Reaction 1: The hypee is disappointed, and the disappointment is amplified by the amount of hype it received. This can result in bitterness and depression. Overall, they're less likely to be receptive to hype the next time the hype train rolls around. 

Reaction 2: They're pleased! The thing lives up to its hype, and the hypee is excited beyond their wildest dreams. They're more receptive to hype, and will likely float on cloud nine for the next couple of days. 

Now, there are mediums to these reactions. These are just the generalized benchmarks. 

Apathetic hypees: 

Reaction 1: The hypee's apathy is met. I.e. the thing is perfectly whelming. It's nothing special. They'll continue not caring about the hype. It'll reinforce that behavior of emotional non-involvement. They'll continue to sneer and look down on hype. 

Reaction 2: They're shocked out of their apathy by the amazing-ness of the hyped thing! They'll be more receptive to hype next time, and will probably hype things in the future Success for hype!